Millions of people log on to Facebook each day. You may even be one of them. If you’re a business owner, you have to kno whow to reach out to those Facebook users so you can attract new business. This article will teach you what you have to do.

When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. While social media is known for being more relaxed, your business should always come across in a professional way. Folks will have more respect for what you do if your tone stays professional.

Always post a link to any new content on your site to your Facebook wall. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Any content published online should be linked to your Facebook page. Link post summaries of blog entries from your site onto Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Choose updates carefully. You can very quickly alienate your audience with poor content. Your updates ought to be entertaining, helpful and educational. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

Facebook lets you share content. It is not just a place for chatting, but a great place to share content too. Create your content with this in mind. Write blog posts and then promote them using your Facebook page. Facebook can bring you lots of traffic.

Offer an exclusive deal to those that “like” your page. Having a lot of likes brings attention to your page. Think about offering something people are going to be interested in. It could also be something like a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Spend your money on more targeted Facebook ads.

Facebook Offers is a great tool for promoting giveaways and contests on your site. All that needs to be done is you should get the offer set up and use the Promoted Post option. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

Respond to everything that is posted on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Consider the posts to be like phone calls; answer the questions that are asked of you.

Facebook Posts

Do not ignore any questions or comments that are asked of you on Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Put a link up to your website should you have something on there that is relevant.

Try to add value and relevancy to each of your Facebook posts. Basically, your readers should gain something out of every single one of your Facebook posts. Avoid becoming overbearing when you are marketing your products.

A good way to convert visitors to your page into followers is to hide content from non-fans. If any of your content is hidden, people will follow you in order to view it. Only hide a bit of your content or you will lose part of the impact of your SEO.

Utilize custom tabs. Tabs will give you the opportunity to organize information on your page. For instance, your current giveaway can have its own tab that lets your followers know how things work.

Don’t share updates that have no direct relation to your own content. Only post content that your subscribers are interested in hearing about. Personal news and interests should be kept for a separate personal Facebook page.

Facebook Marketing

If someone “likes” your page, give them something exclusive. A page with many likes will get more attention. Try offering something exclusive and free to people for “liking” your page. You can offer a discount on your products or even give a free item. If you provide the chance to get something valuable, they will not hesitate to click the button.

Reading this article should provide some great information about how to take advantage of Facebook marketing. When you use these tips, you’ll find that Facebook marketing isn’t all that hard. You will be pleased with the success; so start now!