Most people in America have a Facebook page. You can also get ahead in business this way. While Facebook does offer paid options for marketing your business, there are also plenty of free options at your disposal. No matter if you choose the free options or if you pay, the following tips will help you make the most of your efforts.

Facebook marketing involves making sure your page is memorable to users. Put up neat visuals or add some color. Facebook users tend to be drawn to these kinds of pages over plain pages.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. You should monitor your wall regularly and also any related @ messages. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

Use custom tabs to make your page stand out. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. As an example, if you wish to hold a contest, put all the information regarding this in one tab.

Before you do anything else, you must build your audience. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. If you have that may fans, you can see some real success.

Don’t let spammers overtake your Facebook page. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Keywords which you or a fellow administrator have chosen will be filtered out automatically.

Know when to post about your business outside of your own Facebook page. Posting on other people’s pages can attract attention towards your page. But, be sure it is positive attention. Only post things that are worthy of posting. Don’t spam others.

Choose updates carefully. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. They want to read something interesting or that entertains them. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.

Answer any questions and respond to comments on Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. You can share the link to an article if it is going to answer any questions they might have.

You are now better informed about Facebook marketing. Since Facebook is not expensive to use, using the above tips should be easy. Start the process now to beat competitors who aren’t using Facebook! Get ahead of the competition.