Facebook is the most popular social media site in the U.S. However, you can also use it to further your business. Facebook gives you some good ways to get yourself out there. No matter if you pay or just utilize the free options, these tips will benefit you.

Reply to followers when they write something on your wall. This means checking you wall for questions or comments regularly. Reply right away, particularly if the posting included a complaint or customer service request.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Provide discounts and prizes to those who give your page a “like.” Always award the prize though; you don’t want to be viewed as dishonest.

Try using Facebook ads in your marketing tactics. Regular postings only go so far when it comes to promotions of goods and/or services. To really maximize your marketing efforts, you should purchase Facebook ads. They are not expensive, and can make a substantial difference.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You may do this through your choice of page color and the addition of graphics. This will attract more users.

Reply to followers when they write something on your wall. This means you’ve got to monitor your wall regularly. Reply to all your subscribers, particularly those that have questions and/or concerns.

Make sure your Facebook page isn’t being inundated with spam. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

Why not buy an advertising space on Facebook? Make your ad targeted to a certain gender or age. Your budget can be your guide. There isn’t a huge contract either. Your ad can be ceased at any time.

Try very hard to make your Facebook page more unique and memorable than others. This can be done by creating a more colorful page and adding things like lots of photos. Most users on Facebook are visual.

Carefully chose your updates. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Every update should be entertaining, helpful, or should teach them something. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.

When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. Therefore, you should set monthly sales goals. Likes don’t mean anything unless those people are also buying from you. Your strategy may need adjusted if you do not see the results you hoped for.

Do not ignore any questions or comments that are asked of you on Facebook. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Additionally, post a link to an article on your site if it can answer their questions.

Be sure that all of your posts have useful information. Your followers must be able to benefit form every single post that you make. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.

One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Just hide a small portion of content so you don’t lose SEO.

Do not forget your existing audience. Some marketers focus on getting new subscribers instead of taking care of their exist audience. In order to market using Facebook, your audience should feel respected. Communication leads to a great relationship with your customers.

You should now know what it takes to use Facebook for marketing purposes since you’ve read this article. Facebook is very affordable so it is simple to use the tips you learned here. Be sure you start right away. You can be sure your competition is already on Facebook. But you never know, perhaps they are reading this article as well so why delay things further?