Sunday is the best time to post coupons. You have to use a quote if you want to engage people; that’s what common wisdom says. These are myths that run rampant online, so how will you know what to believe about Facebook marketing? You can get great information in this article, and then use what you read.

Always be professional when you post on any social media. Although social media is relaxed, you should never post anything that could be deemed unprofessional. People are going to trust your business when you remain professional.

Target advertisements directly to your customers by using the “custom audiences” tool. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

Link all of your content to your Facebook page. For example, link a summary of your blog onto Facebook if you have one. Also, use your Twitter page to link up to Facebook.

Keep spam off of your Facebook page. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.

Be sure that your posts offer some value. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.

You should think about the opportunities on Facebook with direct advertising. They can be customized to target folks of given ages or gender categories. You can also work within a budget and do as much or as little as you would like. Finally, there aren’t any long term commitments involved. You can take the ad off whenever you want to.

Have a giveaway. This can be done if someone likes your page. This technique will increase your visibility without the necessity of spending much money.

Give your audience a spot on where they can sign up to your Facebook page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Try having a contest from time to time or give them a way to get signed up for special offers from you.

Do not create a Facebook page if you lack business from regulars at your company. These clients only show up every now and then, so they are not interested in following daily posts. You should definitely be focusing on targeted Facebook ads.

Make sure your posts have value. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Steer clear of selling too much, however, or you may tire your followers too quickly.

You don’t want to always assume that your absolute best option for marketing through social media is Facebook. While Facebook is wildly popular, each demographic has its preferred social site. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.

Give your audience spots to sign up on the Facebook page. Offer them something of value when they register so that people will be more likely to do so. Contents and giveaways are a great idea.

Get your followers involved in your business. They can help you make sound decisions. You make people feel important when you keep them involved. There’s no better way than to get your community involved in making decisions for your company. For example, if you blog, ask readers to suggest post topics.

It’s not easy to start when it comes to this form of marketing. One way to begin is by placing the Facebook button on your site. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. Once they press the “like” button on Facebook for your business, the updates you provide will be seen by them.

You should now have some ideas for focusing your own business marketing campaign around a strong Facebook presence. Remember these tips as you go forward. Use the knowledge you now have to help you be as successful as possible.