Facebook is waiting for you, so what are you waiting for? Do you want to know how to begin? Do you need to learn how to do things the right way? If you are, this piece is a very accessible resource for learning easy ways to market.
Make sure any content you publish is linked through your Facebook. If you write a blog, make sure that new posts appear on Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Increase customer engagement by commenting on the things they post on your Facebook wall. It is important to monitor your wall daily and to check out @ messages for your brand as well. Pay special attention to posts that express a complaint or a request for customer service.
Facebook is a great way to share your content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Treat it as a marketing medium. Write some actual blog posts and then promote them via other channels through your Facebook page. Traffic volume to Facebook pages tend to be quite high!
If someone “likes” your page, give them something exclusive. You can glean a lot of attention through Facebook likes. You may want to offer a free giveaway to those who like your page. You can also enter them into a contest if they like your page. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
You must have an attention-getting page so that your page is set apart from the rest. You can make a colorful or photo-heavy page. Users on Facebook are attracted to these pages over plain ones.
Someone Takes
If someone takes the time to comment on your wall, give them the courtesy of a response. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
Don’t neglect the audience you already have. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. This will help fortify your brand and personality.
If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. Therefore, you should set monthly sales goals. Getting a lot of likes on your page does not mean much if it does not translate into sales. Change your strategy if you aren’t getting the business you are looking for.
One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. Having hidden content will make it so those who are interested will have to become a fan. Only hide a bit of your content or you will lose part of the impact of your SEO.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. No one will bother following your daily posts if they don’t buy from you frequently. Invest your marketing dollars in a targeted Facebook ad instead.
There are no guarantees in Facebook marketing. The only thing you can count on is the knowledge that you’ve gleaned. You can leverage off of your skills to develop a successful marketing campaign. Your customer base will go through the roof.