Millions of people are now Facebook users. You are probably already one of them. If you are a business owner you should learn how to harness this new tool so you can reach those people. The following tips will get you started.

Take advantage of Facebook ads and all they have to offer. While your updates are certainly helpful, they can generally only get you so far. When you want reach, Facebook ads are better. They don’t cost a lot of money and they can make quite the difference.

You should give a product or service away to get people interested. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Just announce a winner and repeat the promotion as necessary.

Immediately answer any questions and comments that your followers post on your Facebook wall. They’re taking the time to contact you, so the least you can do is reply. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

Provide value in every post you make on your Facebook page. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Avoid becoming overbearing when you are marketing your products.

Try very hard to make your Facebook page more unique and memorable than others. Use many colors and images relating to your product. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. This website is a great place to start with, but there are other sites out there that cater to different people. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.

Make a personality for your brand. If you post the same old stuff as everyone else, your brand is not going to be viewed with excitement. Show a bit of personality, but make sure that you do this while remaining professional at all times.

Consider Facebook as one way to share information. It is not just a place for chatting, but a great place to share content too. You can have lots of different kinds of conversations. Write some actual blog posts and then promote them via other channels through your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.

Facebook marketing actually isn’t that hard, as long as you do some research and learn about the process. Use these tips and you’ll be surprised at the success you have. Begin today so that you can be shocked at your success!