Facebook is a site that most people in this country use. It’s also something people can use if they want to build a brand. Facebook offers some paid marketing options, but there are also some free things you can do to market your business on this popular site. Regardless of how you choose to do it, the following tips will assist you on your marketing journey.
The best way to engage your followers is to reply to what they write on your wall or about your company. This should include monitoring the wall comments as well as @ messages concerning your company. This is particularly important if the comment that has been left for you is negative.
Reply to any comments left on your wall. You need to monitor your wall, and any direct messages you receive. Reply to everyone that you can, and make sure that you’re replying to complaints first.
Never ignore comments and questions on your Facebook page. Thank them for contacting you, and give them a great answer. Never hesitate to share links within your Facebook page to address a visitors needs.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Try getting your customers to ‘like’ your site by giving them something for free. Post who the winners are to your Facebook page; do this often to grow your business.
Consider buying advertisements on Facebook. The ad can be targeted to users of a certain gender or age. The number of ads will depend on your budget. Finally, there aren’t any long term commitments involved. You can end the campaign whenever you like.
Make sure any posts you list have value. Your followers should learn something from what you post or they should be entertained in some way. Refrain from promoting your brand too much, as this can get frustrating.
Consider buying a few Facebook ads. This adds an extra value to your efforts. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. These will add to the traffic that your product brings.
Have a place on your page where people can sign up or subscribe. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. You can hold a contest or a spot for them to put their information in.
Ask followers for insights on how to improve your business. Folks like feeling as though they are part of the process. A great way to do this is by getting them involved in business decisions. If you blog, ask fans what they want to hear about.
Facebook Offers allows you to promote contests or free giveaways to your customers. Set up your offer and switch it to Promoted Post via your Wall. If it’s a good offer, it can be promoted to non-fans.
Establish a personality for your brand. If you are boring they will thing your product is too. Show some personality, but stay professional.
Informing your customers through Facebook is crucial. This is not to say that you should post multiple times per day, but regular updating is important. Postings should be informative, short and engaging to keep the interest of your customers.
Look into a Facebook advertisement to sell your product. These can be customized for people of a specific gender or age to see them. There are many budget tools to work with as well. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. The ad can be stopped at any time.
You now have a good bit of information to use in your marketing campaign on Facebook. Facebook requires no investment of money, so it is simple to get started. Get a leg up on the competition by starting your Facebook campaign today. You never know when they might start up their own page!