You may have heard that it’s important to use Facebook marketing to expand your business. If you don’t know where to start, don’t worry. This article is going to teach you the basics of Facebook marketing so you’re able to reach out to a big customer base.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Offer an exclusive product to people who “like” your page. If someone likes your page it will get you a ton of exposure. Consider offering people something free and exclusive if they like your page. A contest is a good idea as is a coupon or discount. If someone sees a chance to get something of value, they will be more likely to click that button.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. Set up your offer and turn it into a Promoted Post on your wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

Look into a Facebook advertisement to sell your product. Make your ad targeted to a certain gender or age. There are many budget tools to work with as well. Finally, you don’t have to commit long-term. You have the ability to stop the ad at your convenience.

When marketing through Facebook, the goal is to increase your sales. You can track your success by setting a monthly goal for your sales. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. If you aren’t seeing appropriate sales, adjust your marketing strategies.

Try to add value and relevancy to each of your Facebook posts. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.

Get your followers involved in your business. They can help you make sound decisions. Those that offer suggestions will feel important and a part of your team. Give your followers the power to make some simple decisions. For example, if you blog, ask readers to suggest post topics.

Be sure that you’re making posts that have value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. You don’t want to “sell” your customers too often because this will irritate them.

Do not turn off the comment function on your Facebook page. This is not the best way to moderate content, and will only drive away fans.

Update your profile regularly. If you have any business changes, make sure you change your Facebook page. Updated your page constantly is useful to customers wishing to learn more about what you do. Even changing things up can help.

It may not be the case that the Facebook medium is your best marketing option. This is an extremely popular network but some subcultures or age groups favor other sites. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.

A scheduling tool should be used if you’re not able to make Facebook updates in a timely manner. Get a reliable tool that can post your updates at the time when your subscriber base is likely to be visiting your page. Try out a variety of tools until you get the one that works for you.

After reading this article, you should not be afraid to do your marketing on Facebook. Get on your Facebook profile now and use everything you’ve learned here. The sooner you get started, the quicker you can gain attention. This is why you should begin now!

Create a special group that is only for your business. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. Here, you can inform your customers of any special deals you have going on. Don’t overlook this opportunity to learn more about your customers.