Do you have much experience with online marketing? How much do you know about the site known as Facebook? Have you mastered traditional marketing, but need to learn more about new approaches? No matter if you’re already using Facebook or not, the tips here are going to help.

Try out Facebook ads. This will help to promote your products in a very effective manner. To extend your reach, use ads to reach outside your normal followers. They don’t cost too much, but they are effective.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Reward them with prizes and incentives if they like your page. Always actually send the prize or you’ll ruin your reputation.

Market your business and product on Facebook successfully by having a page that stands out from the crowd. You can do this by making your page colorful or adding lots of photos to it. An appealing page is much more enticing than an ordinary page for Facebook users.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Create the offer and then make sure to post it on the wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

If you’re marketing your business on Facebook, you should be professional about it at all times. The wording can be relaxed, but the content needs to be professional. This will help to increase the credibility of your page.

Answer all questions and comments sent to you via Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

Utilize custom tabs. The tabs will let you present your information in an organized manner. For instance, your current giveaway can have its own tab that lets your followers know how things work.

When you publish something on your website or other social media accounts, link to it from your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

Before you do anything else, you must build your audience. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. Your conversion rate will climb quickly after you have gained several thousand fans.

Interact with your existing audience. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. Your audience should feel respected. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.

Depending on your needs, a Facebook group may work better for you than a page. A Facebook group allows users to have their own community. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.

This article will help traditional marketers update their marketing strategies, thus staying on the top of the marketing game. That is only true if the tips are used, of course. Today is a better time than any to start making money using these tips.