There are millions of Facebook users out there. You may even be one of them. As a business owner, you can use Facebook as a tool to market your brand. Keep reading for Facebook marketing tips.

Give Facebook advertisements a try. Regular posting, while valuable and beneficial, only goes so far. Ads can reach further into your target market and draw customers to your page. These will add to the traffic that your product brings.

Hold Facebook contests. Offer up discounts and prizes in return for having your customers like your Facebook page. Follow through with your prizes and discounts, or you will lose customers.

Regulate your page for spam. You can put filters in place that will help you to keep things on track when you are away. Page administrators are able to put keywords in that will be filtered out.

Fan Base

Make sure that your Facebook page is spam-free. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Any page administrator can input keywords in this particular tool which are then automatically filtered out.

You must build a healthy Facebook fan base. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After you have developed a fan base, you can begin marketing your products by increasing your investment.

Chose what you share as an update carefully. Subscribers will lose interest quickly if the content you share isn’t valuable. Give them information they want, like how-tos or humorous posts. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.

A page is great, but a group might be a better idea. Facebook groups are a great way to get people to interact more. You can have both a group and a page, the page for updates and the group for interactivity.

If someone posts on your wall, answer them. Doing so helps you develop a good reputation. Consider the posts to be like phone calls; answer the questions that are asked of you.

Try to add value and relevancy to each of your Facebook posts. Your followers should learn something from what you post or they should be entertained in some way. Don’t do a hard sell though.

Never ignore a message that someone sends you. Begin your answer by thanking them for contacting you; then, provide the information they require. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.

Facebook isn’t necessarily the best choice for all companies. This network is extremely popular, but some age groups or subcultures prefer other sites. Learn about your audience first and then determine if they are avid Facebook users.

Invest time and resources in your Facebook marketing campaign. Facebook is a large and popular site, and it takes a lot of work to market on it. If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you shouldn’t be surprised when you get poor results. Put real time and money behind it to succeed at it.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This will lower your costs and increase profits in the long run.

After reading this piece, you better know how to market your business on Facebook. Using these tips will make marketing successful and easy. Start today; you’ll be surprised at the success!