Are you advertising on Facebook? If not, you are neglecting lots of potential customers. If you already have a Facebook page then you need to be sure that you’re using it correctly so that you attract the most business possible. The article below can provide some great information to get your marketing strategy up and running.

See if Facebook advertisements are a good fit. Typical postings are great, but there’s a limit to how far they can reach. To get real reach into your channel, you are going to want to purchase some Facebook ads. They are affordable and effective.

Reply to people when they post on your page. This should include monitoring the wall comments as well as @ messages concerning your company. Reply back, particularly if it is a complaint or someone who needs service immediately.

You need to have a unique Facebook page if you use it for marketing purposes. This can be done by using colors and photographic elements. Users on Facebook are attracted to these pages over plain ones.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

You can get additional interest to your Facebook campaign when you use a giveaway. You ought to urge customers to sign up by providing freebies to certain subscribers. Announce winners on your page and repeat as necessary.

Remember the customers you already have. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. Your audience should feel respected. That leads to real engagement in your brand, so don’t forget about these champions of yours!

Make valuable posts. Your followers should learn something from what you post or they should be entertained in some way. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.

Facebook lets you share content. Facebook isn’t just for chitchat, it can also be a serious content platform. Don’t neglect this powerful marketing tool. You can even use Facebook to promote your articles or blog posts. You will see that Facebook really can drive a great deal of traffic.

When using Facebook to market your business, you may have trouble getting started. One easy way to incorporate Facebook into your marketing is by placing a Facebook widget on your website. This will give people a simple way to connect with your company and it is not very intrusive. When they like your brand, you’ll find it easy to provide them with frequent updates.

If you do not have a Facebook account yet, hopefully this article has inspired you to do so. You’ve got the knowledge you need to start, so there really are no excuses for not doing so. If you have been on Facebook for some time, you can take steps to improve. The above advice will be a great help.

Think about buying Facebook ads. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. You are also able to keep the ad within a particular budget, spending however much you want. A long-term commitment need not be made. Your ad can end when you choose.