Marketers need to understand how the advertising landscape is shifting. Facebook is used by many people and should be taken advantage of. The following article will give you advice on using Facebook for your marketing campaign.
Answer all questions and comments sent to you via Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Put a link up to your website should you have something on there that is relevant.
An ideal way to encourage fans is to always reply to their wall postings. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Respond to concerns, especially when it is a direct question or product concern.
You must know when it’s okay to post on another person’s Facebook page about your business. You can get some attention by posting on other pages. You want this to be positive attention. Post when you want to say something that’s worthwhile. Avoid spamming because this will just annoy people.
Offer something that is unique when someone “Likes” your Facebook page. A page with many likes will get more attention. It is appealing to users to get a free gift when they give a page a like. It is something that you can give to everyone or offer a sweepstakes. If they want the item you’re giving away, they won’t mind subscribing to your page.
Be sure to link all content published online back to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Make a group just for your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. You can share discounts and any other helpful information. Don’t overlook this opportunity to learn more about your customers.
Real Resources
Why not buy an advertising space on Facebook? You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. You can also work within a budget and do as much or as little as you would like. There are no long-term commitments. The ad can be stopped at any time.
You have to use real resources with your strategies for marketing with Facebook. Facebook is a large and popular site, and it takes a lot of work to market on it. You will never find success if you use someone that is already really busy to update your Facebook page. Use real resources and you’ll get a lot out of it.
Be sure folks are able to “share” content via your Facebook presence. If the content you provide really strikes a chord with your followers and visitors, they’ll likely want to tell their friends about it. Facebook depends on people who interact and share with others. The harder you work to provide great information, the more likely it is to be shared far and wide.
In exchange for a “like”, give your visitor a reward. You can garner lots of attention via “likes.” Think about offering something people are going to be interested in. You can make it a contest or you can make the gift for all. If you provide the chance to get something valuable, they will not hesitate to click the button.
Don’t think about the negatives of using Facebook, think about advantages to using it. With its huge audience, there really are no limits when it comes to marketing your business. Keep these tips in mind moving forward.