Facebook is something that a lot of people all around the world use. But, it can also be used to boost business. Facebook features a few marketing options that cost money, but it also has free marketing opportunities. Whether you use the free options or the paid options, the following advice will help.

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. It is important to monitor your wall daily and to check out @ messages for your brand as well. It is important to reply to everyone, even more so if it is a complaint or a question.

Facilitate regular interaction with your followers so you understand their needs and interests. Pay attention when folks make postings on your page. You would be amazed at how helpful the public can be with marketing ideas. Your fans are your customers, so always listen to them.

Keep your page creative and different from other pages. Use many colors and images relating to your product. You can attract more followers with an attractive page.

Try making a group versus a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Allow your subscribers to post content on your Facebook page.

When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. Adding great photos and unique color combinations really helps. People on Facebook often like these types of pages instead of plain pages.

When a person “likes” your page, reward them with a unique gift or special offer. Likes are a good way to raise the profile of your page. It is appealing to users to get a free gift when they give a page a like. You can also enter them into a contest if they like your page. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

Make a personality for your brand. If people find your posts to be dull and boring, this will reflect poorly on your brand. Show some personality, but stay professional.

Facebook Offers lets you provide freebies or host contests easily. Just set the offer and choose to make a Promoted Post. If the offer is good enough, promote it to those who aren’t fans, too.

Try posting professional photos on the Facebook page. You want your followers to equate your business with professionalism, not amateur hour. If you decide to post personal photos, be sure they aren’t offensive in any way, and be sure and take those photos with a high quality camera.

Use contests to boost your likes. Offer discounts or freebies once you get a sufficient amount of likes. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Use Facebook’s Update ability sparingly. Updating lets you deliver messages to all of your subscribers. But, this should be used sparingly and for important details rather than daily postings. If you message people too often, they may steer clear of your site.

Encourage your clientele to write about their experiences with your company on your Facebook page. People who are interested in what you have to offer appreciate reading what others have to say about your services or products. Having customers post about their experience is a great way to entice prospective customers.

Interact with your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. A respected audience is a happy audience. This will boost engagement and build your relationships.

This article has hopefully given you some solid information to help you get started with your marketing campaign. Use what you learned to help your business grow. The sooner you get onto Facebook, the better your chances of getting a jump on your competitors. Of course, your competition has probably found this advice, too, so don’t lose any time.