Everyone has an opinion on the best way to use Facebook as a marketing tool for your business. A lot of the suggestions are trendy and devoid of substance, which means they won’t make you much money. You can learn some of the basics by reading this article.

Interact with your fans regularly so you know what it is they want. You should be taking note when people make posts on your Facebook page. Other businesses that are successful have gained great marketing ideas from their audience. Do not neglect your following, as they are the keys to your success.

Make sure that all content you publish online is at least linked to from your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

Regulate your page for spam. Employ filters that can keep tabs on your page even if you’re not logged in. Any page administrator can input keywords in this particular tool which are then automatically filtered out.

Consider Facebook a type of content-sharing venue. It isn’t just informal chit-chat, it can be a large content format. Treat it as such. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You will see that Facebook brings you a great deal of traffic!

Make sure to respond to all comments and inquiries sent to your Facebook page. Thank them for contacting you, and try to give helpful answers to their questions. Never hesitate to share links within your Facebook page to address a visitors needs.

Before you do anything else, you must build your audience. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. Large numbers of fans will cause the rate of conversation to skyrocket.

One of the best marketing tactics is to hold a giveaway. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

Make sure to answer every question or comment left on the wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.

Allow interested parties to sign up via your Facebook page. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. You can hold a contest or a spot for them to put their information in.

Make sure to build a fan base when marketing on Facebook. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. Large numbers of fans will cause the rate of conversation to skyrocket.

The bottom line is that many folks stick to Facebook marketing trends just because they are lazy. Thankfully you got some solid advice from the above article and not just trends. If you put what you read here into practice, you’ll notice an insane increase in conversion rates and profits.