You may already use Facebook to communicate with friends and family, but you can also use it to communicate with your business audience. People love to use social media sites to communicate, so they are rapidly growing. Take advantage of the new mediums to find more customers for your business.

If you are using Facebook for business, do it professionaly. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. Folks will have more respect for what you do if your tone stays professional.

Don’t let spam overrun your page on Facebook. You can monitor your page with certain tools, even when you are not online. Keywords which you or a fellow administrator have chosen will be filtered out automatically.

Use a giveaway in order to drum up attention and interest on Facebook. You can boost your costumers and fans by offering something that they’d love to get. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Set up your offer and turn it into a Promoted Post on your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

One way to entice people to follow you is to only show content to those who are following you. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Only hide a bit of your content or you will lose part of the impact of your SEO.

Use a Facebook group page just for your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. Let groups know about your special discounts and other useful information. Another benefit of the group is finding out all about your customers feelings and needs.

Your current customers need to be your main focus. In the rush to get new customers, many companies inadvertently take their old customers for granted. For a great marketing campaign, you should respect and appreciate your followers. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.

Are you prepared to use Facebook to expand your customer base? Social media like Facebook is well loved, so you should use this to your advantage. You can reach more people than ever before by using the advice shared here with you today.