Facebook marketing is very easy and exposes you to millions of people all over the world. Instead of neglecting its true capacity, take advantage of its marketing potential. Keep reading to get more advice and tips on marketing for Facebook, and all that you can accomplish with it.

Try using Facebook ads in your marketing tactics. Posting to your page will only get you so far. To reach more into your specific channel, you should buy some ads on Facebook. They are affordable and effective.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offers can include discounts and prizes for users “liking” your page. Follow through and actually award a prize or you will appear dishonest.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Just get the offer all set up and change it to “Promoted Post.” Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Target advertisements directly to your customers by using the “custom audiences” tool. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Always respond to comments written about you or to you on Facebook. Monitor your wall daily and make sure to respond to people within 12 hours. Reply back, particularly if it is a complaint or someone who needs service immediately.

A Facebook advertisement can be a good investment. You ad can be customized to be shown only to certain ages or genders. You will also be able to set up a budget so you can advertise only as much as you’d like to. There isn’t a huge contract either. You have the ability to stop the ad at your convenience.

Know when you ought to make posts about the business outside of a personal Facebook page. When you do so, you can get some good attention on your brand. However, it needs to be the type of attention you need. Create posts when there is something positive for you to say. You don’t ever want to be guilty of spamming.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. Just set the offer and choose to make a Promoted Post. If it is a really good offer, you can even promote it to non-fans.

Take the time to reply to comments or posts on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

Provide sign-up forms on your page. You can even use a promotion or giveaway as incentive to garner new followers. Hold contests and sweepstakes or just offer free samples of the product.

When someone sends you a message or comments on your page, reply to it. Thank them for contacting you, and try to give helpful answers to their questions. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.

Consider Facebook carefully when choosing a platform for marketing on social media. This network is very popular, but some subcultures and age groups prefer other websites. Before starting your new campaign, do some research into your target audience and which social network they prefer.

Speak with your fans so they can be involved with the decisions you need to make as a business. People enjoy being on the “inside.” There’s no better way than to get your community involved in making decisions for your company. For example, let them choose the name of your next product or dictate the direction of your next blog post.

You need a good fan base when you are using Facebook as a marketing strategy. Wait on marketing your products until you have a fan base. Large numbers of fans will cause the rate of conversation to skyrocket.

Despite its newness, Facebook is an amazingly powerful marketing tool. Instead of neglecting it, learn more about it. The following article will help you make sense of Facebook marketing so that you can use it to your advantage.