Facebook is widely used in the United States. It is great for communicating with friends and customers. Facebook offers some paid marketing options, but there are also some free things you can do to market your business on this popular site. Whether you decide to pay or do it for free, the following article has some great Facebook marketing advice.

Consider using Facebook advertisements. Posting on your page only goes so far. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They aren’t too costly, and can make a world of difference.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offers can include discounts and prizes for users “liking” your page. Follow through and actually award a prize or you will appear dishonest.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

You must not forget your current customer base. A shocking number of people fight to get new likes instead of catering to their current fans. For powerful Facebook marketing, you need an audience that feels respected. This is very rewarding, so don’t neglect your fan base.

You posts should always be professional when you are using Facebook marketing. While social media usually has a relaxed tone, present your business and yourself professionally. You will develop a better reputation if you stay professional.

Select your updates carefully. Subscribers will get bored if your updates contain no value. Updates ought to be fun, informative and useful. Facebook Insights is another tool that you can tap into to increase customer satisfaction.

Try offering exclusives when people “like” your page. Likes can get your Facebook page a lot of new attention. You can give away coupons for your product or maybe free samples. A contest is a good idea as is a coupon or discount. They will click very fast if there is something free in return.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You can make a colorful or photo-heavy page. This will attract the most amount of customers.

Now you have some good information about creating your Facebook marketing campaign. Since Facebook is not expensive to use, using the above tips should be easy. Make sure to start now, because your competition is likely not using Facebook. However, they might read this article too, so get started!