If you’re serious about Facebook marketing, you need to be on top of the trends. Facebook is one of the largest social networks on the planet, and it would be foolish to not incorporate Facebook into your overall marketing strategy. Keep reading to learn more about how to advertise on Facebook in an effective way.
Avoid letting your Facebook page overwhelmed with spam. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Any approved person can access the page with these tools if they know the password.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. You could throw a photo contest, for instance, with customers using your product in unusual ways. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Blog Posts
Facebook is a great way to share your content. Facebook is not only about socializing; it’s a major source of content. Use it in this way. Write real blog posts and promote your blog posts from other channels into your Facebook page. Facebook can drive a ton of traffic to your sites.
Facebook lets you share content. Facebook is not only about socializing; it’s a major source of content. Treat it that way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Facebook can drive a ton of traffic to your sites.
Facebook Offers allows you to promote contests or free giveaways to your customers. Set up your offer and turn it into a Promoted Post on your wall. If it’s a good offer, it can be promoted to non-fans.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. The tabs let you organize your page information to make it easier for customers to navigate. For example, if a contest is going on you can have a tab there to get more information about it.
Another option, besides a Facebook page, is to create a Facebook group. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Allow your subscribers to post content on your Facebook page.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Your conversion rate will be better and your campaign will be less expensive as a result.
Chose what you share as an update carefully. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. They should offer help or be educational or entertaining. Using Facebook Insights will help you learn which updates do well and which are flops.
Target advertisements directly to your customers by using the “custom audiences” tool. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
Don’t just assume Facebook wouldn’t be a good fit for your brand; delve into the possibilities of a Facebook marketing campaign before ruling it out. There is an unlimited reach with Facebook when you market your business successfully. Keep in mind what you’ve read as you plan out everything.