When you’re trying to learn about marketing on Facebook, you are going to come across a lot of myths. Why not take advantage of it and use it to help grow your business? If you want a great foundation of marketing knowledge, this article is for you.

All content that you post online should be linked from the Facebook page. If you have a blog on your site, have a summary and link post automatically on your Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

Consider holding online contests as a means of your Facebook marketing plan. Offer prizes or discounts to your users when they like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Facebook Ads

Facebook ads are a great place to start. Posting to your page will only get you so far. To attain more reach into your market, you should try purchasing Facebook ads. They generally do not cost a lot, and they can help you a lot.

Reply to followers when they write something on your wall. This means checking you wall for questions or comments regularly. Pay special attention to posts that express a complaint or a request for customer service.

Facebook Offers is a great tool for running contests or giving away free products through your website. Set up your offer and turn it into a Promoted Post on your wall. If it’s a good deal, you can give it to people that do not even like your page yet.

If you want to target a custom audience, you can do that. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Consider Facebook as a good way to share your content. Facebook is not only about socializing; it’s a major source of content. Use it in this way. Compose actual blog postings and make sure your posts are promoted via other channels as well. You will discover that Facebook has the ability to draw lots of traffic.

Chose what you share as an update carefully. If you don’t share content that has value, you won’t keep fans very long. Every update should be entertaining, helpful, or should teach them something. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.

You can offer prizes for Facebook “likes”. You can glean a lot of attention through Facebook likes. Think about something exclusive and free when someone likes your page. You could give away a free sample or even a chance in a sweepstakes. They will click very fast if there is something free in return.

Think about creating your own group rather than just a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.

Do not create a Facebook page if you lack business from regulars at your company. This is because customers are random so they likely will not follow daily posts. Instead, put your money into Facebook ads.

When all is said and done, many folks follow trends because it’s the easiest thing to do. This article will delve into sound marketing techniques to improve your brand. Use what you’ve just learned, and watch your business take flight.

With custom audiences, you can target your ads more effectively. This will lower your costs and increase profits in the long run.