Most of your family probably has a Facebook page. You probably even have an older family member on Facebook as well, like a grandma or grandpa. But do your customers have a Facebook page? Probably so. Keep reading to find out how to market to them.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. You could throw a photo contest, for instance, with customers using your product in unusual ways. Always award the prize though; you don’t want to be viewed as dishonest.

Ask your viewers on a regular basis what they are looking for from you. Make sure you take notice when people post on your page. Other businesses that are successful have gained great marketing ideas from their audience. Your fans are your customers, so always listen to them.

When you market your business on Facebook, post professionally. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. If you stay professional, people will trust you.

Do not let SPAM overrun your Facebook page. Look for the filters that allow you to easily remove it. Page administrators can add keywords into the tool that will help keep things filtered.

Host a giveaway to generate attention. Give away a desirable product to get people excited. Just announce a winner and repeat the promotion as necessary.

Facebook needs to be thought of as a place to share with people. It isn’t just informal chit-chat, it can be a large content format. Use it in this way. Create great content and share interesting information. You will see great results from using Facebook.

Use custom tabs to make your Facebook page more efficient. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. Deals, contests and promotions can be organized with their own tabs.

You must have an attention-getting page so that your page is set apart from the rest. High quality pictures and appealing colors are essential. Facebook users usually respond better to these pages compared to plain ones.

Consider purchasing Facebook ads. You can target it by sex, age, geographical location and even likes. You can also make sure you stick to a budget. Finally, there is no long-term commitment. You have the ability to stop the ad at your convenience.

Respond to any comments in your inbox or on your wall. If someone takes the time to contact you, it is important that you talk to them. You would not ignore phone calls, so why would you ignore Facebook posts?

Always be sure that you’re answering things when people ask you questions or leave you comments. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. When you already have an answer available on your website, link to it.

Ask your fans for their input. Customers like to feel they are being heard. A great way to do this is by getting them involved in business decisions. Ask them what sort of topics they would like to read about on your blog, for instance.

You’re a Facebook user, so use your own experience to understand what a customer looks for. Use your knowledge along with these tips to get your brand messaging across to a whole new group of people. The larger the effort you want to put in, the greater the profit you will receive.

Look into buying ads through Facebook. These ads can target a specific market if you desire. If you have a budget, do as much as you want. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. You can quit posting your ad at any time.