Facebook is an important marketing tool today. It is easy to get started using this tool. This article is going to teach you the basics of Facebook marketing so you’re able to reach out to a big customer base.

Keep your Facebook page from becoming covered with spam. You can monitor your page by using filters, even if you are not online. Any administrator can type in keywords using this tool that will automatically filter it out.

Reply to people when they post on your page. Keep an eye on your all and any twitter messages that contain your company handle. This is particularly important if the comment that has been left for you is negative.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Try holding a giveaway to boost interest in your Facebook page. Offer a free gift to people who opt in to your newsletter or like your social media pages. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.

Giveaways are a great method of drawing attention to your page. Offer free samples to your subscribers who share your information with others. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

Pay attention to the “personality” of your brand and build this with your marketing materials. Boring content makes your brand look boring, too. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”

Do not disable the function permitting folks to leave comments at your site. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

Keep the purpose of the Facebook page in mind as you begin your marketing efforts. Do not just have a Facebook because it is the “in” thing to do. Do you want to communicate more effectively to customers? Do you want clients to talk to you? The techniques you use should be different if you want to use your Facebook to generate more sales or simply stay in touch with existing customers.

Now that you’re done reading this article, you should have a bit more confidence about using Facebook marketing. Now is the time to use the above information by signing onto Facebook today. You will begin attracting more customer attention the sooner you get going with your efforts. This is why you should begin now!

You must build a healthy Facebook fan base. Do not invest in promotions until you have a strong base with thousands of followers. When you hit that number, conversion rates skyrocket.