Facebook is used by a majority of the people in America. It is great for communicating with friends and customers. Facebook does offer marketing options you can pay for, however there are also free ways that you can market your business. Whether you pay or not, here are some tips that will help you on Facebook.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Reward them with prizes and incentives if they like your page. Just be sure you actually follow through or your business will not be trusted.

Facebook Offers is a great tool for running contests or giving away free products through your website. Just get the offer all set up and change it to “Promoted Post.” Depending on the offer, you may even want to promote it to people who aren’t followers.

Increase customer engagement by commenting on the things they post on your Facebook wall. This should include monitoring the wall comments as well as @ messages concerning your company. Reply to everyone that you can, and make sure that you’re replying to complaints first.

Generate some attention for your Facebook campaign by organizing a giveaway. Give away a desirable product to get people excited. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Have you looked into using custom tabs on your Facebook page? Custom tabs let you optimize information on your page for visitors that betters your business. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

Facebook Ads

Give Facebook ads a try. While your updates are certainly helpful, they can generally only get you so far. When you want reach, Facebook ads are better. They are inexpensive, and can make a big difference.

Hold a giveaway promotion to get more followers. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. You do not need invest much money, but you can increase your base of potential customers.

Consider Facebook as one way to share information. It can be used for so much more than chit chat. Treat Facebook seriously to improve your profits. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Always answer comments and posts that show up on your Wall. This will show that you care about what they have to say. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.

You should now know much more about how to market on Facebook. Facebook is very cost effective so it is not an insurmountable hurdle to put this advice into place. Make sure you start immediately because it is unlikely that your competition is using Facebook. But you never know, perhaps they are reading this article as well so why delay things further?