In recent years, Facebook’s popularity has grown exponentially. It is the go-to site to connect friends and families all over the world. You can take advantage of this by marketing on Facebook. Continue reading to learn just how you can share your business with the world of Facebook and beyond.
Make your posts professional in tone and spirit at all times. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. Presenting a professional way of speaking will inspire respect and trust from your customers.
It is important that your published online content is linked to your Facebook account. For example, link a summary of your blog onto Facebook if you have one. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Use a contest to build talk about your brand. Offer free products or discounts to subscribers when they join. Just announce a winner and repeat the promotion as necessary.
Custom tabs can help you get more accomplished on your Facebook page. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For instance, your current giveaway can have its own tab that lets your followers know how things work.
Facebook is a great content sharing tool. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Treat it that way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Traffic volume to Facebook pages tend to be quite high!
Do not forget your existing audience. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. Respecting your audience will lead to a successful marketing campaign. This results in true engagement with your brand, and therefore much attention should be paid to customers.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can garner a ton of attention when you post on other people’s Facebook pages. Make sure it’s the kind of attention you want. If you feel like you have worthwhile things to say, you should post on other pages. Avoid spamming at all costs.
Try making a group versus a page. Facebook groups are a great way to get people to interact more. You can utilize a group and a page in tandem to keep users interested and interacting.
Host a giveaway to increase interest to your Facebook page. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.
Be very carefully about the updates you post. Your followers will become disinterested if you aren’t sharing content that they can use. They should offer help or be educational or entertaining. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
Make sure to put your current audience in the forefront of your priorities. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. If you want to do well with Facebook marketing you are going to have to respect your audience. That leads to real engagement in your brand, so don’t forget about these champions of yours!
Facebook is one of many social media sites out there. Some segments of the population actually prefer other sites. Research and make sure your target audience is using the site as much as you think they are.
All your content needs to be “Share”-able. The more valuable your content, the more likely people are to read it. Sharing and interaction is how Facebook thrives. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.
Get more followers by hiding content from those that aren’t fans. People will want to get to that information, so they will click Like. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Instead of neglecting Facebook for your business, you should understand the many benefits it provides. No matter what type of business you have, you can surely benefit from Facebook. Keep these tips in mind to get more out of marketing through Facebook.