Facebook has millions of users. You are probably among them. If you are a business owner, Facebook can expand your customer base. Check these great tips out to help you with that.

Incorporate professional and engaging posts on your Facebook page. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. Being professional can bring respect.

When you market your business on Facebook, post professionally. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. If you keep it professional, you will gain the respect and trust of your clientele.

Be certain that your online content is linked from the Facebook page of your business. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

Facebook is a great content sharing tool. Facebook does not only relate to everyday chit chat, but it is also an important content format. You can have lots of different kinds of conversations. Write blog posts and then promote them using your Facebook page. You will realize that Facebook will help drive high traffic!

It is important that all online content is linked back to your Facebook. Link post summaries of blog entries from your site onto Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

Use custom tabs to make your page stand out. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For example, if a contest is going on you can have a tab there to get more information about it.

Do not forget about your existing audience. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. In order to market using Facebook, your audience should feel respected. This leads to engagement of your customers who can then spread the word to others.

Make your page stick out. You can do this by making your page colorful or adding lots of photos to it. People are much more drawn to decorative pages than plain ones.

When marketing through Facebook, the goal is to increase your sales. Thus, you should set incremental monetary goals for your company. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. If you’re not gleaning business, your strategy needs readjusting.

Provide sign-up forms on your page. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. Use this to hold sweepstakes or offer coupons.

Consider creating a Facebook group rather than just a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. You can also use a group and a page to give updates and allow users to share content.

Don’t think that you should update your page if what you have to say has nothing to do with your content. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Try using your personal account to share personal project updates.

WIth all of these tips, you’re more than ready to begin Facebook marketing. When you apply this advice you will find out that it is easier and better than what you had ever realized. So get out there and start marketing!

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.