Do you want to market your business but are unsure of where to begin? If this sounds like you, Facebook is an easy way to get started. You have the ability to reach millions of people. If this interests you, keep reading this article to learn more.

Make sure that all content you publish online is at least linked to from your Facebook. If your site has a blog, include a summary and post links via Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Facebook lets you share content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Use it in this way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You will see that Facebook brings you a great deal of traffic!

Answer any questions and respond to comments on Facebook. Show that you appreciate their questions and comments, and give helpful responses. Share links to your business’s site or Facebook page if you have the information they need.

Building a fan base is the first step in marketing through Facebook. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Make a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can use both of these options to keep your customers informed about and involved in your business.

Respond to everything that is posted on your wall. If people take time to make contact, you should dedicate some of your time to respond. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.

Make a group dedicated to your business. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. You can advertise the discounts you offer as well as any other information that will assist them. This is a perfect chance for you to connect with your customers.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Ask followers for insights on how to improve your business. Folks like feeling as though they are part of the process. There is nothing better than involving your fans in some of your business decisions. As an example, a blogger could have readers vote on a topic they’d like to hear about.

It should now be obvious why Facebook marketing is a type of marketing you are able to do easily by putting time into it. Remember what you have learned and get started. Your efforts will be well worth it when your business becomes exposed to millions of people.

Treat your old customers well. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. In order to market using Facebook, your audience should feel respected. Doing so creates brand evangelists that will spread the word to others.