Many people have an interest in marketing through Facebook, as it is such a popular site. You should know some things before starting if this type of marketing interests you. Keep reading for more information.
When you market services and products on Facebook, your page needs to stand out above others pages that are similar. Adding great photos and unique color combinations really helps. Users on Facebook are attracted to these pages over plain ones.
Contests can be used to your advantage. Provide people with prizes and discounts for liking your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
Facebook Pages
Try to use Facebook ads. Regular posting, while valuable and beneficial, only goes so far. To extend your reach, use ads to reach outside your normal followers. They are inexpensive, and can make a big difference.
Sometimes you’ll need to post on Facebook pages that are not your own. You can garner a ton of attention when you post on other people’s Facebook pages. But really consider whether it’s the type of attention that’s best, overall. Create posts when there is something positive for you to say. Spamming is something you should never do.
One way to help convert visitors into followers is by hiding some content from visitors. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. However don’t hide too much, as it will impact your SEO.
Don’t let your Facebook page become overrun with spam. Sites that are riddled with spam can end up turning potential customers off. Any approved person can access the page with these tools if they know the password.
Avoid posting updates that are irrelevant to your brand and customers. Make sure you are talking about things that interest your customers. Use a separate personal account to share details about your personal projects.
Don’t underestimate the resources necessary for a successful Facebook campaign. Marketing on Facebook is no cake walk. You will never find success if you use someone that is already really busy to update your Facebook page. Allocate real resources to it to get the most out of it.
When using Facebook, think of it as a strong platform for sharing quality content. Facebook is not only about socializing; it’s a major source of content. Treat it as a marketing medium. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. This will increase your traffic and profit in the long run.
It’s not hard to market through Facebook, obviously. The thing you must remember is that you won’t see results right away. It will take time before you see results from your efforts.