Do you want to get your business seen by millions of people? Facebook does just that! With the following advice, you can use Facebook to market your business to people around the world.

Offering contests is an effective way to increase your fan base. Offers can include discounts and prizes for users “liking” your page. Just be sure you actually follow through or your business will not be trusted.

Consider establishing a Facebook group instead of or in addition to your page. Groups are like little communities where your fans can interact together. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

Be sure that anything that you post online has a link to your Facebook page on it. If your site includes a blog, have it automatically summarized and linked on your Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

Create a Facebook ad. Posting on your page only goes so far. If you really want to reach more people, you will need to buy some Facebook ads. They aren’t too costly, and can make a world of difference.

Have you looked into using custom tabs on your Facebook page? You can easily organize the information available on your page so that fans can find it. As an example, if you wish to hold a contest, put all the information regarding this in one tab.

Don’t let spammers overtake your Facebook page. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

Facebook is primarily a means of sharing content. Facebook is not only about socializing; it’s a major source of content. Treat it as a marketing medium. Make sure that you incorporate professional posts about your product on your page. It brings plenty of traffic for your business.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can garner a ton of attention when you post on other people’s Facebook pages. Make sure it’s the kind of attention you want. Create posts when there is something positive for you to say. Do not ever do spam posts.

Free giveaways are some of the best tactics for your marketing plan. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. You do not need invest much money, but you can increase your base of potential customers.

Think through your updates before you post them. Subscribers will lose interest quickly if the content you share isn’t valuable. Updates need to be entertaining, helpful, or educational. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.

Make sure to give someone incentive if they “like” your page. You can garner lots of attention via “likes.” Think about offering something that is free and exclusive when they “Like” your page. It could also be something like a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Off a sign up option as a part of your Facebook page to get your audience engaged. Offer them something of value when they register so that people will be more likely to do so. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.

It should be clear by now that Facebook is a powerful marketing tool. You can show so many people what you can offer them. Utilize the excellent advice found here, and it is possible to succeed with Facebook marketing. Understand that there is no limit to your success.

Make sure you always answer posts and comments on your wall. If somebody tries to engage with your company, you owe it to them to respond. Responding in a timely manner will help improve your credibility.