There are many things you may hear about Facebook marketing. They focus on trends, but this is superficial and a mistake. If you want a great foundation of marketing knowledge, this article is for you.

See if Facebook advertisements are a good fit. Your normal posting will only deliver so much in term of promotion for your product or service. To get real reach into your channel, you are going to want to purchase some Facebook ads. They are not expensive, and can make a substantial difference.

One method for generating interest in your business is by having a giveaway. Encourage your visitors to join your page in order to be eligible for some free products. Make your winners viewable to maintain the legitimacy of your contest.

Don’t let your Facebook page become overrun with spam. There are built-in filters that can help you monitor your page. You will be able to set up a list of keywords that will be filtered off of your page.

It is important to have a lot of followers when using Facebook as a marketing tool. Having an excess of 5,000 fans is best. When you hit that number, your conversion rates will soar.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. To keep you on track, set short term sales goals. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. Your strategy may need adjusted if you do not see the results you hoped for.

Be sure your postings are valuable and relevant. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Don’t make every post an ad, though.

Hold a giveaway promotion to get more followers. Offer a free gift to people who opt in to your newsletter or like your social media pages. This technique will increase your visibility without the necessity of spending much money.

Many people tend to follow “trends” they read or hear about in regards to Facebook marketing because they are lazy. This article goes beyond trends into tried-and-true strategies. By using thee tips, you will have a successful campaign and increase your profits.