Communicating with your target audience is a good example of how to use Facebook. Social media sites are something that tons of people use because they enjoy using them to socialize. You can take advantage of this and use Facebook to help market your business and show the world what you have to offer.
Give away free items to loyal or potential customers. Encourage your visitors to join your page in order to be eligible for some free products. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
Consider organizing a giveaway as a means of generating interest. Offer entries in return for liking your page. Update your Facebook page with the winners, and repeat this any time you want more fans.
Facebook Offers is a great tool for running contests or giving away free products through your website. Set up your offer and switch it to Promoted Post via your Wall. Depending on the offer, you may even want to promote it to people who aren’t followers.
Answer any questions and respond to comments on Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Share links to articles if they answer questions posed on your site.
Be sure to link all content published online back to your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Be judicious about your updates. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Every update should be entertaining, helpful, or should teach them something. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
If someone takes the time to comment on your wall, give them the courtesy of a response. This will show that you care about what they have to say. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.
Consider Facebook as one way to share information. Facebook is for more than just idle conversation; it is a primary channel for content. Think of it as such. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.
Are you prepared to make the most of social media to expand your business? Facebook can be a powerful marketing tool because of its enormous popularity. If you apply what you learned in the preceding paragraphs, your outreach efforts will definitely increase your customer base.