Are you educated about online marketing? How much of that knowledge applies when it comes to Facebook? Perhaps you usually take the more traditional marketing approach. No matter if you are new or are an old hand, the advice in this piece will surely prove useful.

You may want to try Facebook ads. Your products or service will only receive so much promotion from your normal postings. If you want big results, ads can help you get them. These aren’t expensive, and they can really make a difference.

When using Facebook to market your business, always remember to post in a professional manner. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. If you stay professional, people will always view you that way.

Don’t let spam overrun your page on Facebook. Filters are available to help stop spam before it even appears. Page administrators are able to put keywords in that will be filtered out.

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Just get the offer all set up and change it to “Promoted Post.” If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

It is important that your published online content is linked to your Facebook account. If your site includes a blog, have it automatically summarized and linked on your Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Custom tabs can help you get more accomplished on your Facebook page. Tabs will give you the opportunity to organize information on your page. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

You may want to try Facebook ads. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. If you want big results, ads can help you get them. They don’t cost a lot of money and they can make quite the difference.

This article can help anyone market their business through Facebook. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Today is a better time than any to start making money using these tips.