Does your business have a Facebook page? If not, you have no way of reaching out to millions of people who could turn into customers. If you already have a Facebook page then you need to be sure that you’re using it correctly so that you attract the most business possible. Keep reading to learn how to come up with a successful Facebook marketing campaign.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Reward them with prizes and incentives if they like your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Contests are a fantastic way to increase interest in your company. Offer up discounts and prizes in return for having your customers like your Facebook page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Reply to people when they post on your page. Therefore, you will need to pay attention to all postings received. Make sure to respond to both positive and negative feedback.

Be sure that anything that you post online has a link to your Facebook page on it. If you write a blog, make sure that new posts appear on Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

You should give a product or service away to get people interested. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Just announce a winner and repeat the promotion as necessary.

Try making a group versus a page. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

The most important first step to Facebook marketing is to build a solid fan base. Not too much investment should be put into any promotions until you have thousands of fans. After you hit that many people you should see your conversion rates start to rise.

When marketing through Facebook, you’ve got to make your page stand out from the competition. You can do this by making your page colorful or adding lots of photos to it. People on Facebook often like these types of pages instead of plain pages.

If you’re not already using Facebook to promote your business, you probably will now. You now have what you need to know to start your Facebook marketing plan today. There are many improvements and tweaks that you can make to your page. Use what you learned and watch your business progress.