The Facebook platform is pretty simple to understand and the social media site has a lot of fans. Use this marketing strategy to increase visibility and exposure. Keep reading for some great Facebook marketing information.
Always be as professional as possible in your Facebook marketing campaign. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. Folks will have more respect for what you do if your tone stays professional.
Having a contest is a good way to glean fans. Reward them with prizes and incentives if they like your page. Just be sure you actually follow through or your business will not be trusted.
Always reply to comments posted on your wall to give followers a sense of connection with you. Monitor your wall daily and make sure to respond to people within 12 hours. It is important to reply to everyone, even more so if it is a complaint or a question.
Make sure any content you publish is linked through your Facebook. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Your Tweets are posted to your Facebook by simply linking the two.
Incorporate professional and engaging posts on your Facebook page. Although social media is relaxed, you should never post anything that could be deemed unprofessional. Maintaining a professional tone will help build trust among your customer base.
Facebook ads are a great place to start. Regular posts only go so far with promotions of services. To extend your reach, use ads to reach outside your normal followers. They don’t cost a lot of money and they can make quite the difference.
Avoid allowing spam to take over your Facebook page. Look for the filters that allow you to easily remove it. You will be able to set up a list of keywords that will be filtered off of your page.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. This can be done by creating a more colorful page and adding things like lots of photos. Most users on Facebook are visual.
Blog Posts
Consider Facebook as one way to share information. Facebook is not only about socializing; it’s a major source of content. Think of it as such. Write real blog posts and promote your blog posts from other channels into your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
Try making a group versus a page. A Facebook group allows users to have their own community. You can utilize a group and a page in tandem to keep users interested and interacting.
Think about creating your own group rather than just a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
Target advertisements directly to your customers by using the “custom audiences” tool. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Use custom tabs to make your Facebook page more efficient. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. Use tabs to organize the different contests that you hold.
While it is a relatively new marketing tool, it has the potential to reach millions upon millions of people. Do not overlook the help it can give your business; instead, you should take full advantage of it. Use these tips and you’ll get great results.