Almost everyone is on Facebook today. That makes it a great marketing tool. Facebook offers some paid marketing options, but there are also some free things you can do to market your business on this popular site. No matter if you choose the free options or if you pay, the following tips will help you make the most of your efforts.

Creating a contest for your Facebook page is something that you can have some success with. Offer these free items to those who subscribe to your page. Put the list of winners on your wall, and keep doing this every time you have a contest.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. This means checking you wall for questions or comments regularly. Share your thoughts, particularly if it is a customer service issue.

Avoid letting your Facebook page overwhelmed with spam. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Anyone with administrator privileges to your page has access to these filters.

Use custom tabs to make your Facebook page more efficient. This organizes your information and keeps your site professional. For instance, if you have a contest going, a tab for that can be included.

Try out Facebook ads. Normal posts to your Facebook page will only promote your products to your current followers. Ads can reach further into your target market and draw customers to your page. They are inexpensive, and can make a big difference.

With custom audiences, you can target your ads more effectively. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Make sure to build a fan base when marketing on Facebook. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. When you hit that number, your conversion rates will soar.

Increase your Facebook marketing interface’s efficiency by using customized tabs. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For instance, if you have a store, you can create a tab just for that.

You should now feel comfortable enough to start planning your own Facebook marketing campaign. Marketing on Facebook is free and easy. Ensure you start out now, because people need to know about you and not your rival. You don’t want them to find this article as well and get started first!