Are you wanting to get yourself out to a lot of customers? Are you aware Facebook can help you get that done? Millions of people use it every day, and you could get in contact with some of them by starting a good marketing campaign.

Offering contests is an effective way to increase your fan base. Give discounts or prizes to people who share or actively market your page. Show proof that you have awarded the prize after the contest ends.

Does your page stand out from the competition? Add pictures and color. An appealing page is much more enticing than an ordinary page for Facebook users.

All content that you post online should be linked from the Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

Consider Facebook a type of content-sharing venue. Facebook is useful for more than chatting with your friends. Think of it as such. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

Facebook Offers allows you to promote contests or free giveaways to your customers. Create the offer and then make sure to post it on the wall. You can promote it outside your fan base if you feel it is a great offer.

Choose updates wisely. You can very quickly alienate your audience with poor content. Your updates ought to be entertaining, helpful and educational. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

When marketing through Facebook, the goal is to increase your sales. So set a monthly goal for a particular amount of products sold. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If you’re not gleaning business, your strategy needs readjusting.

If you want to only target current customers, use “custom audiences”. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

Keep your audience as informed as possible regarding your products and services offered. Posting once daily is generally sufficient. Your updates should have lots of content and contain information customers are interested in.

It is important to understand the reason for your Facebook page. You also do not need to restrict yourself to a single one. Are you properly communicating with your customers? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.

Be judicious about your updates. Updates with valuable content will prevent your subscribers from drifting away.. Keep your updates helpful, educational, or entertaining. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.

Nurture the relationships that you have on Facebook. Just as you would with in-person conversations, building good relationships on Facebook will help your sales in the long run. One good rule of thumb for building relationships is consistently fresh content. Make sure you periodically run a contest or promotion to reward your most loyal followers.

You should now be aware of how powerful the use of Facebook marketing can be. There are lots of folks in Facebook-land, and they may be interested in learning what you are all about. Apply the advice in this piece and expand your business while socializing with customers at the same time. The limits are endless.

You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Instead, put your money into Facebook ads.