There are tons of Facebook users around the world. You may even be one of them. When you work at or own a business, reaching out to those users is a must. This advice will help you with Facebook marketing.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Free samples and discounts are another way to attract followers and get them to try your products. Be sure to follow through on any promises you make.

Try a giveaway as a way to boost your Facebook marketing. Offer entries in return for liking your page. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.

Facebook ads are a great place to start. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. Purchased ads can make a huge difference. They don’t cost too much, but they are effective.

Make your page stick out. You may do this through your choice of page color and the addition of graphics. Facebook users tend to be drawn to these kinds of pages over plain pages.

All content that you post online should be linked from the Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

Consider when it’s best to post on pages outside of your brand’s official pages. You can garner a ton of attention when you post on other people’s Facebook pages. Just be sure you’re getting positive attention. Only post things that are worthy of posting. Don’t ever spam people.

Make valuable posts. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.

Custom tabs can help you get more accomplished on your Facebook page. The tabs let you organize your page information to make it easier for customers to navigate. Deals, contests and promotions can be organized with their own tabs.

Give your followers something to sign up for. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Use contests or freebies to entice them to give you their contact information.

It may not be the case that the Facebook medium is your best marketing option. Some segments of the population actually prefer other sites. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.

It is important to have a lot of followers when using Facebook as a marketing tool. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. After you have developed a fan base, you can begin marketing your products by increasing your investment.

After reading through this article you should know what it takes to get your business marketed on Facebook. By following the advice from this article, you are sure to have a successful marketing campaign. Begin immediately and see the results that follow!