Almost every place in the world uses Facebook. However, you can take it a step further to gain more success for your business. Facebook does offer marketing options you can pay for, however there are also free ways that you can market your business. Keep reading for advice on how to use these features.

Your Facebook page needs to be monitored for spam at all times. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. You will be able to set up a list of keywords that will be filtered off of your page.

Try a giveaway as a way to boost your Facebook marketing. Encourage people to subscribe by giving something away to some of them. Just announce a winner and repeat the promotion as necessary.

Consider establishing a Facebook group instead of or in addition to your page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Another option, besides a Facebook page, is to create a Facebook group. A group allows everyone to interact and feel like they know one another. You can utilize a group and a page in tandem to keep users interested and interacting.

You must not forget your current customer base. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. For a great marketing campaign, you should respect and appreciate your followers. That leads to real engagement in your brand, so don’t forget about these champions of yours!

A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Random customers have no incentive to keep up with your posts. Spend your money on more targeted Facebook ads.

Facebook Offers lets you provide freebies or host contests easily. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If the offer is extra special, you can promote it to people that aren’t fans as well.

You should now know much more about how to market on Facebook. Setting up a Facebook marketing campaign is not costly, so you can easily experiment with the advice from this article. Begin right away, since competitors many not be using Facebook yet. Now that you have the tools, you are ready to get an edge on your competition.