A lot of people waste plenty of time on Facebook. This is an area where you can market successfully, as well. Millions of people are Facebook members, and you can see amazing results when you reach them. Learn how below.
You need to interact with your customers so that you are in touch with them. Pay attention to any posts that people make. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your fans are the reason you are successful.
Ask your viewers on a regular basis what they are looking for from you. If people post things on your page, take note. You may be able to use their tips in the future. Your fans are the reason for your success, so never make the mistake of ignoring them.
You can quickly expand your viewers on Facebook by holding a competition. Offers can include discounts and prizes for users “liking” your page. Follow through and actually award a prize or you will appear dishonest.
If you’re marketing your business on Facebook, you should be professional about it at all times. Social media has to be taken in a serious manner to make profits. People will trust and respect your business and what you have to say if you maintain a professional tone.
Offering contests is an effective way to increase your fan base. Offer up discounts and prizes in return for having your customers like your Facebook page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Always reply to comments posted on your wall to give followers a sense of connection with you. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply to everyone that you can, and make sure that you’re replying to complaints first.
Facebook Ads
When using Facebook, think of it as a strong platform for sharing quality content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Treat it that way. Post real blog posts to promote your posts from other media channels to your Facebook page. Facebook can drive a ton of traffic to your sites.
Consider Facebook ads. Typical postings are great, but there’s a limit to how far they can reach. To attain more reach into your market, you should try purchasing Facebook ads. They generally do not cost a lot, and they can help you a lot.
Consider creating a group instead of a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
If you want to only target current customers, use “custom audiences”. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Offer something that is unique when someone “Likes” your Facebook page. New likes have the opportunity to draw a lot of attention to your page. Try to give a way free items if they are going to ‘like’ your Facebook page. It could be a sweepstakes of some kind or a free sample. They will click very fast if there is something free in return.
A lot of people are on Facebook to game or quote but you can make money! Now that you’ve read this article, Facebook is one of the most powerful tools in your arsenal. Use the information you’ve learned here to embark on a successful Facebook marketing adventure!
Take the time to reply to comments or posts on your wall. If somebody tries to engage with your company, you owe it to them to respond. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.